Top Ways to Increase Conversion Rates

As a business owner it is very easy to get caught up in finding new ways to drive traffic to your website, and while traffic is vitally important to the success of your business it is equally important to convert these visitors into customers. This is where your conversion rates come in to play, making small tweaks to your website can make a huge difference in increasing sales from the traffic that you are already receiving increasing your bottom line without having to invest in new traffic driving marketing campaigns. Here are a few ways to increase your conversion rates.

Browser Accessibility

This is very important since there are now a few popular browsers being used by consumers. Too often designers only test their sites in a single browser without regard to its functionality in another browser. You stand to lose an enormous number of customers if they are unable to access or use your site because they prefer Chrome to Internet Explorer.

Checkout Processes

If your website is selling a product or service and you are accepting payments online the process should always be secure and provide the consumer with the simplest buying experience. Consider a variety of payment methods such as money orders or PayPal incase your customer is unable or unwilling to give you their credit card information.

Call to Action

This is something that many businesses overlook when trying to increase their conversion rates. You have the traffic to your site now what do you want those visitors to do? A strong call to action will help attract and keep the attention of the consumer while motivating them to contact the business or buy a product or service.

Incorporate Testimonials

When a consumer is visiting a website for the first time they are often concerned about the legitimacy of the company. Consumers are far more likely to trust a peer review then they are to trust what you the company has to say. By displaying testimonials of satisfied customers you can allay many of the concerns that your customers may feel when they are making a buying decision.

Use Social Networking

Your website is only one aspect of your online presence. It is just as important to have a social media campaign in place as it is to have an optimized website. Places like Twitter and Facebook help give your company a personality and gives your followers a way to spread your message and interact with you. All of these things can help improve conversions and increase sales.

Support Multiple Languages

The Internet enables consumers from around the world to purchase products and services. While English is one of the most popular languages there are other popular languages as well. If you are planning to ship globally and attract customers from around the world it is important to provide them customer service and product information in their own language.

Establish Affiliate Relationships

Some of the most successful online businesses owe their success to establishing strategic affiliate relationships which enable more prospective consumers to find their businesses website. The more people that are aware your website and the greater its presence on the web the more sales it will produce.

Provide Concise and Accurate Information

When a prospective customer is considering making a purchase from your site they want to be able to find your products and information quickly and easily. Even if your site has the products that the customer is looking for if they are not readily accessible your customer will more likely than not move on to someone else’s site to meet their needs.

Rebecca Jones is a contributing writer for Invesp, a company that assists clients with their conversion optimization efforts through site testing and adjusting pages to promote landing page optimization.

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