Twitter Marketing Tips for New Websites

Twitter is an extremely valuable social media resource, and can be of great assistance in marketing your new website. With all of the innovative Twitter apps and tools that exist, you are bound to find some that will fit your marketing needs and increase traffic to your site. If you happen to have a new website, the following Twitter marketing tips will help you make a name for yourself online in no time at all.

Set Goals

Before using Twitter to market your website, you should set some clear goals. Take into consideration what it is you want to achieve through your marketing campaign. Are you looking to build a strong clientele for your business or simply get your company’s name out there? Maybe you want to attract and gain subscribers to your blog. No matter what your ultimate goals are, you need to create a Twitter marketing campaign that will support them. You should also keep the interests of your followers in mind. What is it you want them to do after learning of your website and following you on Twitter? By having clear ideas of what you want to achieve, you will be able to fine-tune your marketing strategies.

Create a Strong Twitter Account

If you would like the assistance of Twitter for the marketing of your new website, the first thing you have to do is create a Twitter account that will do its job. This means setting up an account that is strictly dedicated to your website, and making it appealing to potential followers. For your profile photo, you may choose a picture of yourself or a company logo, depending on what type of website you are operating. Your personal blog may benefit greatly if you use a photo of yourself, as it allows your readers to “connect” with you on a more personal level. If your website is for a business, either a photo of yourself or your company’s logo should work fine.

Brand Your Twitter Background

When you create a Twitter account, you can customize the appearance of your Twitter page. There are several standard backgrounds to choose from. Although there is nothing wrong with these backgrounds, you should avoid them and use your own background. A unique background will make an impression on other users. It can also serve as a “brand” or an advertisement for your website. You could use a company logo, a mascot, or another design associated with your business or personal brand. Using a design or image from your website can help to tie your site in with your Twitter account. Whatever you choose to do, make sure the background is clean, appealing, and recognizable.

Gain Followers

In order to make your Twitter marketing scheme effective, you must attract and gain quality followers. Followers are ultimately who will visit your website, so you want to attract people that are into your industry and/or niche. If you obtain a bunch of followers who are not interested in what you have to offer, they are not going to be very valuable to you or your website.

One way to find followers that are interested in your industry and/or niche is to use Twitter’s search function. By searching for feeds that are relevant to your website, you can locate and follow people who are following those feeds. If they are already following people or companies that are similar to you or your business, they will most likely want to follow you as well. One resource that is extremely helpful in gaining followers is Social Oomph. This tool not only helps you find and gain followers, but it also helps locate quality users for you to follow. This tool allows you to schedule tweets and track relevant keywords tweeted by other users as well.

Boost Traffic between Your Twitter Account and Website

There are many ways to increase the amount of traffic between your website and Twitter account. One of the best ways to drive traffic from your site to your Twitter account is to use an app such as Twitter Buttons, which allows you to place eye-catching buttons and badges on your website. These buttons and badges direct your visitors straight to your Twitter account. This is a great marketing method, and the results you see will probably amaze you.

To drive your Twitter followers to your website, there are various things you can do. Tweeting about news, articles, events, and other features of your website can be a great way to catch the attention of your followers. If your website is for a business that offers a product, make sure to post exciting news and photos of the product you offer. If you operate a blog, you can use a tool known as Twitter Feed. This helpful marketing tool links your blog and Twitter account, so that every time you post an entry to your blog, it is then posted on Twitter. This is a great way for your followers to see what you have to say and what your site is all about. If they like what they see, they will surely visit your site.

Tweet Timing

The timing of your tweets can have an impact on click-throughs, re-tweets, and other responses. For example, more people click-through to content on Saturdays and Sundays than they do on Mondays and Tuesdays. Retweet activity can also fluctuate. Retweets occur more often between 2:00 p.m. and 5:00 p.m. (EST) than they do at any other time of day. Retweets are also more common later at night and later in the week. You should try to time your tweets so that you can get the type of response you want. If you aren’t able to post at a certain time, there are several sites, including TweetTimer and Tweet-U-Later, that will post your pre-created tweets for you.

Other Tips

You should also keep some other things in mind when using Twitter to market your new website. Always remember that if you are tweeting about how wonderful your website is, you need to make sure it is ready for visitors. If people visit your website and it is not ready, they will probably never visit your site again. Make sure the things you speak of on Twitter are up and running so people can utilize them as soon as they reach your site. For example, if you are tweeting about a product that is available on your site, make sure it is actually available before mentioning it. If your followers know that you are being honest and truthful, they will likely tell others to visit your site as well.

Another thing to remember is to visit your Twitter account often, post regularly, and respond to any tweets that require a response. If you show your followers that you take a very active role in maintaining your Twitter account, they will assume you do the same for your website. Personally responding to tweets also shows you are dedicated to customer service and satisfaction.

All of these tips will help you get a Twitter marketing campaign up and running in no time. Although these things require a great deal of participation and effort from you, they will show people that your website is definitely worth a visit. Once your website gets the attention it deserves, you will be so glad you gave these tips a try.

Guest post from Karen Schweitzer. Karen writes about internet service and related topics for Internetserviceproviders.org.

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