Using the Google Keyword Tool
Consistently adding productive keywords is the easiest way to increase the traffic your AdWords campaigns but how do you go about finding new keywords to use? You don’t have to look far, Google has a great keyword tool incorporated in the AdWords interface and I’d suggest making use of it a part of your habitual AdWords management practices.
You can find the keyword tool by clicking on tools and analysis within your AdWords dashboard and it’s pretty simple to use. What I would suggest doing is typing in some of your best converting keywords into the ‘keyword or phrase’ field to get the best results. Try not to mix up products when using the keyword tool, for the sake of organization. If you sell office furniture, do separate reports for office chairs, office desks, etc. Adding your website and category help to refine your keyword tool results to terms that will work with your website.
Under the advanced options you can choose what countries and languages you want to target, as well was what kind of devices you would want your ads to appear on. You might decide that people aren’t looking to buy office furniture on their cell phone, so to get the most accurate results for keyword competition you should probably just choose laptop and desktop computers. One more thing I’d suggest doing before performing the search is ticking the “phrase” box on the left side of your screen for more accurate query results. Hit the search button and you’ll see a list of potential keywords to add to your campaign.
The keywords are listed by competition level, approximate CPC, global monthly searches and local monthly searches.
The competition level is rated on a scale of 0-1 with 0-.33 being low, .34-.66 being medium and .67-1 being a highly competitive keyword. This column helps you find which keywords you might be able to add that aren’t being used by other advertisers in the same space as you. The global and local monthly searches just let you know how many people across the world and in your country are searching for those terms any given month. Finally, the approximate CPC is just the average price of a click across all ad positions from top to bottom.
For a more in depth look at how much traffic you could attract with your keywords, hop on over to the traffic estimator, which is located right under the keyword tool in the tools tab. Just copy in the keywords you picked up from the keyword tool and set your max CPC at $50. I know that sounds pretty crazy and chances are you aren’t going to want to spend that much per click, but it provides you with the most accurate click estimate because it almost guarantees that you’d be bidding for the top spot. Once you know what the top spot is worth, you can make pretty good estimates on how much you’d need to bid to drive more clicks to your website.
If you haven’t tried out the AdWords keyword tool, take the tips above and see what you can add to your campaigns today!
Trace Ronning is the social media coordinator for WordWatch. They’re dedicated to bringing small business owners more clicks for less cost on the AdWords network. Follow him on twitter @WordWatchPPC.
- 5 Tips for effective keyword research using Google keyword tool [JAI Venka] (ecademy.com)
- How to set up Google AdWords conversion tracking (marketing.yell.com)
- Researching and choosing long-tail keywords (marketing.yell.com)